Mercedes-Benz Launches Campaign To Show That Girls Can Like -- And Be -- Racers, Too

  • by Dale Buss, Contributor , Jun 21, 2019
  • 18

Mercedes-Benz Launches Campaign To Show That Girls Can Like -- And Be -- Racers, Too - The Reports

Though its customer base has been one of the most traditional, Mercedes-Benz keeps trying to shake old perceptions. The brand's latest experiential-marketing campaign -- including giving a Matchbox Mercedes-Benz to thousands of girls across the nation -- tries to stir American gender stereotypes.

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